Social Media Marketing

Prerequisite:
-Basic Computer Skills
-Familiarity with Social Media
-Basic Writing Skills

Overview:

This course provides a comprehensive introduction to digital marketing, covering its fundamental concepts, strategies, tools, and trends. It is designed for individuals looking to understand how to effectively reach and engage audiences online.

Course outline

Module 1: Introduction to Social Media Marketing

Module 2: Understanding Social Media Platforms

Module 3: Content Creation & Branding

Module 4: Social Media Advertising (Paid Media)

Module 5: Social Media Engagement & Community Management

Module 6: Analytics and Performance Measurement

Module 7: Social Media Trends and Best Practices

Module 8: Social Media Crisis Management and Reputation Management