Prerequisite: Basic knowledge of business principles or marketing concepts.
Overview:
This short course provides an introduction to the fundamental concepts and strategies of marketing, with a focus on practical applications and contemporary marketing trends. Participants will gain insights into consumer behavior, branding, digital marketing, and the tools necessary to develop and execute successful marketing campaigns.
Course outline
Module 1: Introduction to Marketing
Module 2: Consumer Behavior and Market Research
Module 3: Product Development and Branding
Module 4: Pricing Strategy
Module 5: Distribution and Channel Strategy
Module 6: Integrated Marketing Communication (IMC)
Module 7: Digital Marketing and Social Media
Module 8: Marketing Analytics and Metrics
Module 9: Marketing Strategy and Planning
Module 10: Ethical Marketing and Sustainability
