Prerequisite:
-Basic Computer Skills
-Familiarity with Social Media
-Basic Writing Skills
Overview:
This course provides a comprehensive introduction to digital marketing, covering its fundamental concepts, strategies, tools, and trends. It is designed for individuals looking to understand how to effectively reach and engage audiences online.
Course outline
- Digital Marketing Key Concepts
- Planning
- Web Presence Options
- Website considerations
- Search Engine Optimisation
- Social media marketing considerations
- Social media accounts
- Using Social media
- Social media management services
- Social media marketing and promotion
- Social media engagement, lead generation and sales
- Online advertising
- E-mail marketing
- Mobile marketing
- Web analytics
- Social media insights
- E-mail marketing analytics
- Online advertising analytics
